AZ Printing

Are you doing a little online poster printing for a certain project? Wellbefore you get fooled with all the hype in certain online poster printingoptions and costs, you better know a thing or two about all the hype that theseprinters foster. In this article, I am going to explain to you four commonhyped up poster printing slogans that gets you to spend more, buy more postertemplates and generally just do things that are not really necessary.Hopefully, you can be a little wiser and better with your choice of posterprinting options once you know the whole story about these hypes.

• Hype #1: Bigger is better – We have all heard the phraseand most poster printers hype it up. Bigger is better in poster printing asthey say. It has a big impact and it is highly visible from everywhere. Evenyou yourself would probably think that bigger color posters are way moreimpressive than puny ones right? Well, there is more to it than that.

Bigger is not necessarily better. It is all about the deployment of thecolor posters as well as the quality of the design. Smaller color posters canactually outmatch larger posters in terms of deployment/distribution scope andoverall exposure. With tons of smaller posters spread in more places, peoplecan actually remember your poster messages more than if they just read the bigone. So it pays to print smaller posters as well, don’t get to in to thehype.

• Hype #2: Glossy is required – Another hyped up thing incolor poster printing is that glossy materials are required for printing. Thereis nothing like a glossy color poster of course. The way it shines and gleamsin the light, plus its clean smooth surface can really be attractive toreaders. However, you should know that this is all hype. You do not have toprint glossy color posters if you do not want to. Standard rough paper canstill have an impact when used for color posters. With the right designconcept, cheaper poster printing with rough paper can still beat out expensiveposter printing with glossy paper finishes.

• Hype #3: Plastics and Coatings– Many publishers are alsotouting the use of special plastics and coatings for color poster printing.They add a significant amount of expense for poster printing, but they do makecolor posters almost impervious to moisture and dirt for a long time. In fact,many people think that it makes their posters almost immortal, giving itsmarketing messages to readers for a very very long time.

The truth about this though is a little different. Color posters withspecial plastics and coatings can sometimes not be truly worth it for posterprinting. If you think about it, most color poster promotions will only need tolast a few weeks and months. This does not justify printing double or triplethe cost of color poster printing just because you want your color posters tobe made of plastic or have special coated materials. So it is still good toinvest in normal color poster printing. Leave those plastic posters to peoplewho really need almost immortal posters.

• Hype #4: Digital or Offset is the best – Now one oranother color poster printer would be shouting that offset printing is best, orthat digital color poster printing is better. Both of these kinds of postershype up their printing technologies, making them look the best for your posterprinting.

In truth however, it all really depends on you. Digital printing of colorposters is usually best if you have small orders of 50 posters and below, whileoffset printing is ideal if you want more than 100 color posters printed.Offset printing is typically more crisp and beautiful, while digital colorprinting is always fast and efficient. So there no one printing is superiorover the other. It all depends on the color posters that you want produced.

Good! Now you won’t be fooled by the most common hypes in poster printing.Just keep an open mind and always ask questions when you explore creating yourcolor posters. Go beyond what is hyped up and get the real story of your posterprinting options.